The TAGDev 2.0 Program at Egerton University, in collaboration with Farming Systems Kenya and Brooke East Africa, successfully hosted a two-day workshop on Storytelling for Impact and the role of digital media in advocacy along agricultural value chains. The workshop took place on the 27th and 28th of May 2025 at the TAGDev Centre, Egerton University, and brought together 20 young creatives under the TAGDev Creatives for Agriculture Hub.
The creatives were drawn from five key creative categories: graphic designers, film and performing arts practitioners, musicians and poets, writers and bloggers, as well as digital content creators and influencers. Each of these creatives is now empowered to use their unique talents and platforms to champion advocacy in their respective fields highlighting issues across agriculture, youth empowerment, and animal welfare.
During the workshop, the creatives were trained on how to leverage storytelling and digital media tools such as photography, short films, blogs, music, and social media campaigns to influence positive change within agricultural communities. The sessions emphasized the importance of authentic narratives and visual storytelling in capturing real-life experiences of farmers, raising awareness, and sparking dialogue around sustainable agricultural practices.
Creatives engaged in a brain storming session during a workshop
A special focus was given to animal welfare through the Tunza Punda Initiative, a campaign by Brooke East Africa aimed at promoting the care and protection of working donkeys. The creatives were encouraged to integrate advocacy for animal welfare into their storytelling, using their influence and creativity to educate communities and stakeholders about responsible livestock management.
Through the TAGDev Creatives for Agriculture Hub, the program is not only nurturing artistic talent but also creating pathways for young creatives to build sustainable careers. By providing skills development, mentorship, and industry linkages, TAGDev is enabling youth to turn their passion for art into a profession, empowering them to earn a living, create dignified and fulfilling jobs, and contribute meaningfully to society. This workshop marks a significant step forward in that journey, as it equips the creatives with practical tools and opportunities to use their art for advocacy and impact, equipping them with tools and to tell stories that matter, give voice to the voiceless, and inspire lasting transformation in the agricultural sector.
Written By:
Ian Kamau.
Communication Intern, TAGDev 2.0 Program, Egerton University
