A Creative Advocacy Hub under TAGDev’s EgerHub, in partnership with Farming Systems Kenya & Brooke East Africa
Tunza Punda InitiativeEmpowering StoriesProtecting DonkeysTransforming CommunitiesTAGDev EgerHub
The Tunza Punda Initiative is a youth-driven creative storytelling and advocacy platform based at Egerton University, under the TAGDev Program’s EgerHub. In partnership with Farming Systems Kenya and Brooke East Africa, the initiative seeks to raise awareness on the often-overlooked issue of donkey welfare in rural agricultural communities.
Donkeys are indispensable in transporting water, farm produce, and goods—playing a vital role in supporting rural livelihoods. However, many face neglect, mistreatment, and harsh working conditions. Tunza Punda (Swahili for Care for the Donkey) aims to shift mindsets and behavior through powerful storytelling, digital content, and community engagement.
Tunza Punda Initiative Objectives
Raise Awareness about the welfare and humane treatment of working donkeys.
Tunza Punda Initiative Focus Areas
Donkey Welfare & Animal Protection
Youth and Community Empowerment
Sustainable Agricultural Livelihoods
Visual & Digital Storytelling for Advocacy
Creative Category
Creating powerful infographics, posters, and visual campaigns
Documenting human-interest stories, blogs, and features that spotlight donkey owners and community narratives
Crafting advocacy songs, spoken word, and poetic performances that evoke empathy
Using platforms like TikTok, Instagram, and X (formerly Twitter) to share compelling reels, stories, and campaigns that spark conversations.
Producing short films, docudramas, and stage acts that bring donkey stories to life
Target Audience
Donkey owners Directly Impacted through Advocacy Content
Creatives for Agriculture Empowered
The general public through digital and creative platforms
Tunza Punda News
Our Contacts
