CREATIVES IN AGRICULTURE
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The TAGDev 2.0 Program, in collaboration with the Center of Excellence in Livestock Innovation and Business (CoELIB Centre) at Egerton University, is fostering creativity among young creatives to transform the agricultural landscape. Through a unique initiative, young creatives are producing compelling agricultural films that highlight innovative technologies, value addition, youth empowerment, and entrepreneurship in the agrifood sector.
Agriculture plays a crucial role in Africa’s economy, yet many young people remain disengaged due to outdated perceptions and limited exposure to its potential. To address this, TAGDev 2.0 and CoELIB are leveraging the power of storytelling to reshape narratives and inspire the next generation of agripreneurs. These films serve as powerful tools to educate, motivate, and connect farmers, entrepreneurs, and policymakers with sustainable agricultural solutions.
The initiative provides young innovators with the skills and platforms to document real-life agricultural success stories. By showcasing the adoption of modern farming techniques, value chain development, and innovative agribusiness ventures, these films aim to bridge knowledge gaps and encourage youth participation in agriculture. The program also emphasizes gender inclusivity and the integration of Persons with Disabilities (PWDs), ensuring that the agrifood sector is accessible to all.
Through mentorship, technical support, and access to cutting-edge filmmaking equipment, participants are equipped to produce high-quality visual content. These productions not only highlight agribusiness opportunities but also advocate for policies that support youth-led agricultural enterprises.
By championing transformative ideas through visual storytelling, young creatives are contributing to a more dynamic, inclusive, and prosperous agrifood system. The partnership between TAGDev 2.0 and CoELIB at Egerton University is a testament to the power of innovation and collaboration in driving agricultural development and youth empowerment.
Written By:
Ian Kamau.
Communication Intern, TAGDev 2.0 Program, Egerton University.