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A photo of part of the film cast taking on set
Seeds of Change: Embracing traditional crops and de-maizing Kenya for inclusive agricultural development

The TAGDev 2.0 Program at Egerton University and Coelib Media have partnered producing an agricultural film ‘Seeds of Change’. This cultural drama short film showcases the transformative impact of the two centers of excellence, focusing on youth empowerment, agribusiness, and the inclusion of Persons with Disabilities (PWDs) in the agrifood system. The film is expected to serve as an advocacy tool, inspiring more young women and men to embrace agripreneurship while influencing policy formulation towards inclusive agricultural development that embraces traditional crops like cassava while aiming to de-maize Kenya.

The Seeds of Change film brings to light the innovative interventions spearheaded by the TAGDev Program in agribusiness and skills development. By leveraging higher education as a catalyst for agricultural transformation, For the period between 2023-2033, the program aims to skill 10,500 youth, create 25,000 jobs for young women and men and impact 68,500 farmers, with a deliberate effort to ensure at least 10% of these participants are Persons with Disabilities (PWDs) and 25% are refugees and internally displaced persons.

TAGDev 2.0 Program, in partnership with CoELIB Egerton, is supporting young creatives at Egerton University, under the TAGDev Incubation hub in developing films showcasing technologies advancements, value addition, youth empowerment, and entrepreneurship. Through storytelling, these young innovators are championing transformative ideas to inspire change and drive growth in the agrifood sector. CoELIB Media, a dynamic media and film production unit within Egerton University’s Centre of Excellence for Livestock Innovation and Business (CoELIB), played a major role in the production of Seeds of Change film. With a strong background in digital storytelling, CoELIB Media utilized its expertise to craft a compelling narrative that not only highlights the success of TAGDev’s interventions but also brings to life the real stories of young agripreneurs and farmers whose lives have been transformed.

Kevin Kimani, Coelib Videographer on set during the shooting of the film

The film Seeds of Change explores several key themes central to TAGDev’s mission, including youth skilling and agribusiness development, the inclusion of Persons with Disabilities (PWDs), interventions in the cassava, potato, and dairy value chains, and university-led innovations. It showcases how TAGDev 2.0 program has supported young entrepreneurs in agriculture through capacity building, funding, and mentorship while highlighting deliberate efforts to ensure PWDs actively participate in agribusiness, education, and policy engagement. Additionally, it illustrates how these agricultural value chains contribute to food security, economic empowerment, and sustainable livelihoods and how higher learning institutions, in collaboration with stakeholders in industry, are driving innovation and technology adoption in agriculture.

Ian Kamau, the film director, guiding the cast during the production process

Through this strategic collaboration, TAGDev 2.0 Program and CoELIB Media have successfully amplified the program’s impact, ensuring that the voices of young agripreneurs and PWDs are heard. 

Written By:
Ian Kamau.
Communication Intern, TAGDev 2.0 Program, Egerton University. 

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Entrepreneurs during the business development capacity building program
BUSINESS DEVELOPMENT CAPACITY-BUILDING PROGRAM

TAGDev 2.0 Program, Egerton University, in partnership with the KCB Foundation, is conducting a comprehensive business development capacity-building program for 167 youth-led Micro, Small, and Medium Enterprises (MSMEs) under the Build Your Business Smarter initiative. The training, taking place from 17th-18th February 2025 in Egerton-Njoro and its environs, aims to equip young entrepreneurs with essential business skills, fostering job creation and economic growth. This initiative targets youth beneficiaries aged 18-34 years, who are categorized as Micro and Small Enterprises (MSMEs).
The training curriculum is based on a thorough Training Needs Assessment (TNA) conducted between January and early February 2025. The assessment identified critical areas that require intervention to enhance business sustainability and competitiveness. Consequently, the training covers key business development aspects, including financial literacy, record-keeping, strategic business planning, workforce development, and workforce inclusion.

Mr. Simali Oduory , one of the business development services trainers facilitating a session with the group of young entrepreneurs

Financial literacy and record-keeping are essential components of business success. Understanding sources of credit, financial statements, and budgeting enables entrepreneurs to make informed financial decisions. Effective cash flow management ensures that businesses remain operational and financially stable. Additionally, compliance with tax and regulatory requirements is crucial for business legitimacy and sustainability. By acquiring these financial management skills, entrepreneurs can minimize financial risks, optimize resource allocation, and enhance business growth.
Strategic business planning plays a major role in establishing and expanding businesses. Developing a formal business plan will help the entrepreneurs define their objectives, allocate resources efficiently, and track progress. Setting and reviewing business goals allows for adaptability and resilience in dynamic market environments. Entrepreneurs learn to anticipate and respond to market changes, ensuring that their businesses remain competitive. Through group exercises and business plan templates, the young entrepreneurs are gaining hands-on experience in strategic decision-making and business model development.
Workforce development and inclusion are key to ensuring a productive and diverse business environment. Training entrepreneurs enhances their skills, improves productivity, and boosts business performance. Workforce inclusion, particularly of differently abled people, ensures equal opportunities for all and contributes to a more inclusive economy. By understanding the importance of workforce training and diversity, the entrepreneurs will create a positive work culture and attract a broader talent pool, leading to innovation and growth.

A group photo of the young entrepreneurs and trainers after successful completion of the BDS training

The impact of this training extends beyond individual businesses. By equipping the entrepreneurs with essential business skills, the training contributes to economic empowerment and job creation. Entrepreneurs can establish sustainable enterprises, generate employment opportunities, and drive economic development in their communities. The inclusive approach of the training, such as providing baby daycare services, ensures that all entrepreneurs, including young parents, can fully participate and benefit from the program. The knowledge and skills gained through this training will enhance business sustainability, promote financial independence, and support long-term economic growth.

One of the young mother entrepreneurs picking up her child at the Egerton University day-care services after completing her BDS training.

Written By:
Ian Kamau.
Communication Intern, TAGDev 2.0 Program, Egerton University.